Autopeople.ru is one of the first social networks for auto fans in russia. Here you create your own blog, post news and discuss them in the forums. Plus, user can search for ads to sell or buy a car.
Customer wanted attractive, bright logo with dynamic and modern shapes. Logo concept must reflect the interaction beetween cars and humans. We have tried few concepts and a lot of color schemes, fonts and shapes before we get the final version of this logo.

First concept was a SMART-like car in motion. In this sample we wanted to show real dynamics in the both font and sign. But this concept was rejected by the client because there was no notice about "people", only "auto".

After that, we came up with some driver-related idea. The main concept was approved but we created and refined a lot of intermediate variants before we stop on the final revision. Some of them are shown below.

Moreover, we designed beautiful and sexy mascots for Autopeople.ru. See in related projects!
Logo design is the most important element of a company or a product identity. Professionally designed logo must have few things combined: great concept, simple and perfect shapes, attractive and harmonious colors. Our team sincerely loves logo design and it is not only great pleasure for us but serious professional test also. Logos done by us are always neat, crisp and appealing masterpieces of design.
If you want to hire our team to create icons, interface design, logo or any design work please e-mail us at: support@softfacade.com