We redesigned company logo for our regular customer - Traysoft, Inc. The client wanted to represent an idea "software on the tray" but didn't know how. We came up with a concept containing hand holding the tray with a CD on it. The concept was approved immediately and after several iterations we got the final version.
The company slogan "Software at your service" is uncommonly illustrated with a logo. Like a waiter serving the specialty of the house, Traysoft provides only the high-quality software for their customers.
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Rejected concept is below.

Logo design is the most important element of a company or a product identity. Professionally designed logo must have few things combined: great concept, simple and perfect shapes, attractive and harmonious colors. Our team sincerely loves logo design and it is not only great pleasure for us but serious professional test also. Logos done by us are always neat, crisp and appealing masterpieces of design.
If you want to hire our team to create icons, interface design, logo or any design work please e-mail us at: support@softfacade.com